The Plein Sud has been founded in 1986 by the designer and creator Fayçal AMOR. He has developed by easy stages the company, to conceive, produce, to commercialize and to broadcast the different lines of the trademark and its derived products.
The « PLEIN SUD » term indicates a synonymous destination with warmth and color, the south woman is a symbol and an emblem of sensuality and elegance. This conducting influence inspires Fayçal AMOR to give his own interpretation of the woman clothing. She’s the one of the trademark style: Elegance and femininity characterize the « PLEIN SUD » style and its strong and constant identity.